May 25, 2017
A welcome to Ross Henderson, our new Design Director.
We’re happy to announce our newest team-member, Design Director, Ross Henderson. An award-winning creative director from the UK, Ross has worked on campaigns for Al-Jazeera and many other acclaimed agencies.
Ross brings energy and curiosity to each project. He applies his deep understanding of the world and current affairs to multiple projects at once, which is what we do in our studio daily. His new role with us is key in emphasizing what sets our work apart. Having worked across the globe, in the Middle East, Europe, and the U.S., his artistic leadership is measured and insightful.
We’re excited to have his fresh and refined perspective on our projects, and look forward to his collaboration with the BigStar team.
What brought you to BigStar?
It was an easy decision to join the Big Star team. It represents a chance for me to work with like minded people who clearly enjoy their craft and have the same goals as me….to produce design work that tells important stories, challenges perceptions and entertains. It is also a exciting challenge for me to work in a different environment than I’ve been used to.
When did you first realize you wanted to be a designer/director?
It’s hard to pick a moment. I’ve been drawing, painting and designing in some form as far back as I can remember. It is always what I enjoyed most and I’ve never considered a profession outside of this area.
What makes you love what you do, if you love it?
I love the discovery stage and creative conversation at the start of any project. We are very lucky in the design profession that we get exposure to new ideas and untold stories from a huge variety of people. We get to add creative ideas and to be part of the story telling process which is very rewarding.
What is your ultimate goal, as a designer/director?
All I can hope for is to keep working on projects that I find fulfilling and enjoyable and to keep meeting people that I can learn from.
What were you working on before BigStar/NYC?
My last big project was a re-brand of an Arabic language news channel based in the Middle East. Designing in Arabic was at first a daunting but ultimately rewarding experience. It challenges how you think about design layout and really brings the core design principles into focus.
We are very lucky in the design profession that we get exposure to new ideas and untold stories from a huge variety of people.
What/who has influenced you the most?
I’m always reluctant to name individuals and design genres. I’m inspired when I see a body of work or an individual piece where the passion and commitment of the creator to their craft is clearly evident. I find that photographic works often make me feel this way especially when the artist has a story to tell that they are clearly passionate about.
What are you most passionate about professionally? What most excites you about your work & the contribution you can make?
I’ve spent the majority of my professional life working in current affairs and documentaries. This has given me a valuable opportunity to hear people’s stories and to learn about issues, people, places and events. I’m excited to illustrate or describe what I’ve learned through design so that the viewer can get a deeper understanding of the world around them.
Do you have any side-projects you continue to work on?
I stay away from my computer after regular hours. I love photography and I’m learning how to make a chair!
How do you want to be remembered?
Hard to say. In a design/professional sense, I hope I’m remembered as someone who helped foster a fun, creative environment where people could feel free to express ideas and push themselves.
How do you determine the success of a piece?
Our area of design is about helping tell stories, creating atmosphere and evoking reactions. If a design piece can change perceptions or help tell a story in a new and interesting way that leaves a lasting impression then I think it can be deemed a success.