October 12, 2018

FOX NFL Sunday

Promo Package

Using a gridiron architecture and hard hitting macro photography as our starting point, we built our chosen concept around the yard lines of a football field.

When FOX Sports came to us looking for an update to their NFL Sunday promo package, their current branding had not been changed for over a decade. With this in mind, we knew our approach had to be fresh, exciting, and bring new life to the highest rated show on the network.

Design References

With some of our top designers on the case, we came up with multiple looks and unique directions. From the beginning, we kept the utility of the package in mind, knowing that a flexible graphic structure would ultimately allow the client to easily transfer players in and out with our AE toolkits.

Three Original Design Concepts by Gera Frascaroli and Doug Chang

After creative back-and-forth with the network, we landed on one of our favorite styles and moved into production. Using a gridiron architecture and hard hitting macro photography as our starting point, we built our chosen concept around the yard lines of a football field, using them to transition in and out of footage to create fluid movement between key players and graphics alike.

Styleframes by Gera Frascaroli and Open Animation by Liu Chia-Lung

By creating four versions of the endpage: two player single game, two player multi game, one player multi game, one player single game, we allowed FOX the capability to make key adjustments as needed from week to week.

FOX NFL Sunday - Week 1 Promo

We followed a similar system with the lower thirds as well, linking the animations to our gridiron architecture, and versioning out seamlessly integrated lower thirds for each NFL team. In the end, we were able to toolkit and deliver the open, star player & match-up graphics, transitions, endpages, title cards, and in game graphics.

Star Player Gfx - Animation by Liu Chia-Lung

As a whole, we created a versatile and dynamic package that translated extremely well into toolkits for FOX to use throughout the season and onward. Thanks to our friends and collaborators at FOX Sports for a project that was a total touchdown!

Logo Animation by Liu Chia-Lung

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