February 08, 2018

Meet the Press Film Fest

Festival Branding & Event Graphics

Meet the Press teamed up with the American Film Institute this year for their first ever MTP Film Festival in Washington DC. Our friends over at MSNBC came to us looking for a graphic language to bring life to the topics each documentary was tackling.

MTP Taxi animation by Casey Drogin

We began by looking at logo layouts for the MTP / AFI collaboration, and finally landed on one we felt both modernized and simplified the two logos when brought into the same space.

MTP / AFI Logo Design Exploration by Doug Chang and Ross Henderson

At the same time, we searched to define our style and sent references along to collaborate and define our graphic approach.

Design References

Once we came up with a style, we went after design — each frame graphically expressing important issues including healthcare, race, inequality, pride, and mass incarceration.

After a few rounds, we built frames that could be easily translated into motion so that the animation felt seamless. By combining both smooth animation with the stop-motion analog technique, the end result rendered dynamic, life-like and relatable scenes that didn’t distract from, but rather enhanced the stories we wanted to tell.

...the end result rendered dynamic, life-like and relatable scenes that didn’t distract from, but rather enhanced the stories we wanted to tell.

The film leader ran at the beginning of this year’s festival, accompanied by posters that populated the event. We also delivered a promo that ran in taxi’s across D.C.

Logo animation by Casey Drogin

Thanks again to MSNBC for the great collaboration & opportunity, we look forward to next year.

-BGSTR


Road to 9/11

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Telling the Bigger Story