February 08, 2018
Festival Branding & Event Graphics
Meet the Press teamed up with the American Film Institute this year for their first ever MTP Film Festival in Washington DC. Our friends over at MSNBC came to us looking for a graphic language to bring life to the topics each documentary was tackling.
We began by looking at logo layouts for the MTP / AFI collaboration, and finally landed on one we felt both modernized and simplified the two logos when brought into the same space.
At the same time, we searched to define our style and sent references along to collaborate and define our graphic approach.
Once we came up with a style, we went after design — each frame graphically expressing important issues including healthcare, race, inequality, pride, and mass incarceration.
After a few rounds, we built frames that could be easily translated into motion so that the animation felt seamless. By combining both smooth animation with the stop-motion analog technique, the end result rendered dynamic, life-like and relatable scenes that didn’t distract from, but rather enhanced the stories we wanted to tell.
...the end result rendered dynamic, life-like and relatable scenes that didn’t distract from, but rather enhanced the stories we wanted to tell.
The film leader ran at the beginning of this year’s festival, accompanied by posters that populated the event. We also delivered a promo that ran in taxi’s across D.C.
Thanks again to MSNBC for the great collaboration & opportunity, we look forward to next year.