May 13, 2016

Animal Planet Presents

Open

When we got the call from Animal Planet to create an opening animation for a new series of high-end nature documentaries, our answer was, “You had us at hello.”

For us, the project presented the perfect opportunity to combine our love of the outdoors, animals and filmmaking.

We created an initial mood board with references that included film leader as a way to evoke a classic and cinematic feel.

reference frames

Our first round of designs had four distinct directions. The network quickly chose one that made the most of their incredible archive of high-quality footage. The library was a treasure trove for our team and a huge asset in achieving the final look.

The result is an animation that feels both reachable and endless, showcasing stunning imagery of animals and their habitats on a unique graphic stage.

-BGSTR


MSG Networks

Next Project: MSG Networks
Telling the Bigger Story