December 07, 2016
Erika Lee combines all of the aspects of motion design we love — illustration, typography, graphic design, and 3D.
Her storyboards showcase smart, well-crafted and altogether stunning frames. Her vision is often seamlessly communicated to animators — exemplifying her understanding of motion and storytelling. Each frame is considered and every element serves a purpose.
Erika comes to projects with a researcher’s mind. She wants to know anything and everything about the subject she’s addressing, and finds the oddities, the truths, and the beauty of those subjects.
Why do you spend your time doing motion graphics?
Motion graphics allows me to be able to combine different skill sets like graphic design, typography, illustration, concept art, and 3D to communicate ideas and stories. What makes you love what you do, if you love it?
I love collaborating with talented creatives who inspire me to look at the different possibilities of a project and push the boundaries of design. Creative thinking is always more fun with people, and it’s exciting to look at a design challenge in a new way and disrupt the usual expectations of a project.
What side of the design/graphics world are you looking in on/what makes you different?
I don’t want to put myself in a box to only doing one style and type of work, but I want to continue to grow in many mediums and skill sets. For the future, I am focusing on expanding my knowledge in 3D, character and environmental concept art, and typography. By constantly learning, I can bring a different perspective to the table when working in a team on future projects.
What is your goal?
My goal is to not be afraid to fail, but to keep going and do better, not the same.
How long have you been doing what you do?
When I was a kid, I would draw my own inventions in a little notepad. I feel like I get to access the same creative part of my mind everyday at work, inventing new concepts, designs, and worlds that don’t exist in reality.
How do you want to be remembered?
I want to remembered as someone who told stories that meant something whether it’s to only a few or many.
What influenced you?
The power of storytelling when watching your favorite films as a child is something you never forget. I remember feeling a mixture of empathy, anger, sadness the moment Mufasa dies in The Lion King. That’s one of the many moments that influenced me to have a desire to use storytelling to make a connection with viewers.
What are you most passionate about professionally? What most excites you about your work & the contribution you can make?
I’m passionate about storytelling through beautiful designs and intriguing imagery. We are often bombarded with not-so-good design out in the world, and I would love to contribute something meaningful with a thoughtful design aesthetic that makes people stop and listen.