December 19, 2017

Meet the Press Film Festival 2017

Festival Branding & Event Graphics

Meet the Press teamed up with the American Film Institute this year for their first ever MTP Film Festival in Washington DC. Our friends over at MSNBC came to us looking for a graphic language that would bring life to the topics each documentary was tackling.

MTP Taxi animation by Casey Drogin

We began by looking at logo layouts for the MTP / AFI collaboration, and finally landed on one we felt both modernized and simplified the two logos when brought into the same space.

MTP / AFI Logo Design Exploration by Doug Chang and Ross Henderson

At the same time, we searched to define our style and sent references along to collaborate and define our graphic approach.

Design References

Once we came up with a style, we went after design — each frame graphically expressing important issues including healthcare, race, inequality, pride, and mass incarceration.

We built frames that could be easily translated into motion so that the animation felt seamless. By combining smooth animation with the stop-motion analog technique the end result rendered dynamic, life-like and relatable scenes that didn’t distract from, but rather, enhanced the stories we wanted to tell.

Each frame graphically expresses important issues including healthcare, race, inequality, pride, and mass incarceration.

The film leader ran at the beginning of this year’s festival, accompanied by posters that populated the event. We also delivered a promo that ran in taxi’s across D.C.

Logo animation by Casey Drogin

Thanks again to MSNBC for the great collaboration & opportunity, we look forward to next year.

-BGSTR


History Channel

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Telling the Bigger Story