May 13, 2016
Sports are the lifeblood of American cities, and New York is no exception. Our hometown teams and the adulation of their respective fans are woven into the fabric of the city. From the basketball courts of Brooklyn, to the hockey rinks at Chelsea Piers, everyone is watching.
When MSG Networks asked BigStar to update their on-air promo package, we were inspired by the “United We Watch” brand mantra and inclusive brand attitude. We pushed the design to not only call out dates, times and teams but to strengthen the connection between the viewers, the teams and the stars that play for them.
We updated their brand architecture with rendered panels, fresh animations, a new editorial language, and a re-imagined color story that enables producers to create a wide range of graphically branded promos for all five home teams. From five second IDs to title cards, endpages and transitions, BigStar built a flexible plug-and-play system that is as smooth as Melo’s jumper.
We were honored to bring the BigStar greater good to another MSG Networks project.