June 07, 2018
Season 3 Promo - Directed by Josh Norton
In a spot that took us into the delightfully odd world of Preacher, we had the chance to introduce new characters and the third season on AMC.
Our concept was to set the stage for all of the mayhem to come in season 3. Inspired by the compositions of David Lachapelle’s photography, we wanted to bring the cast together at the gates of Angelville in a similar way, pulling back slowly to reveal all of them seemingly unfazed by their apocalyptic surroundings.
The idea was to shoot each character individually on set. In preparation for the shoot, we storyboarded and illustrated character references, mapping out each cast member’s placement and actions. Then we flew off to New Orleans for a day's production to capture all of the characters locked off on green-screen with the exception of our main character, Jesse (“Preacher”).
For Jesse, we shot with an extended, pullback dolly move, which would end up as our final movement in post as well. This motion felt the most organic, as we matched and tracked that camera in 3D for the remaining locked off characters. The geometry for the fully CG background was built in 3ds Max and the final renders were created out of Octane, using C4D. We brought the fire effects in by using Phoenix FD.
After crafting all of the major VFX components, we worked final compositing and color correction in After Effects, and completed the sound design and mix with our partners over at Plush.
Inspired by the compositions of David Lachapelle’s photography, we wanted to bring the cast together at the gates of Angelville in a similar way.
A huge thanks to our partners and collaborators over at AMC. We had a lot of fun with this process and look forward to more Preacher facetime soon.