July 17, 2018
S3 Image Spot
"That's horny" - Tyler, the Creator
In a uniquely stylized image spot for Preacher’s third season, our team did a deep-dive into the flash/2D world more than ever before. All starting with a concept executed by designer and illustrator Carol Cai, we created individual portraits for each Preacher cast member that would spotlight their distinct characteristics and establish the show’s singular vibe as a whole.
Once we nailed down early styleframes, our team shot reference for each character in New Orleans, while shooting for our Angelville Preacher spot. This would create a map of facial expressions and movements that our team could follow closely in post. After a round of edits, we began doing line work with a team of five Flash artists and illustrators.
With our team established, we fell right into the thick of animation, all done completely by hand, working our way up to a 12fps render of each illustration. All of our artists were given specific characters to animate, some of the tasks being delegated between line work and color work.
Our plan from the beginning was to make our transitions fit the narrative of each character’s storyline: for instance, “Grandma’s” goblet that she drinks souls out of, the fire that consumes “Cassidy”, “Jesse's" persistent cigarette smoking, and so forth. The transitions made the concept truly come alive, pointing to significant plot points, all while making the piece move in a fluid, distinguished manner.
Starting with a concept executed by designer and illustrator Carol Cai, we created individual portraits for each Preacher cast member.
Overall, this spot brought us into new, exciting territory that produced an extraordinary final product. Thanks to our partners and collaborators at AMC for the opportunity to create something so special. We had a blast!