December 07, 2016

Project Runway Jr.

Season Two Promo

Imagine walking around the city — you see giant scissors cutting through rivers like dolphins, zippers undressing buildings, and mannequins being brought to life. That’s exactly what our good friend Danny Feder of Lifetime had dreamt up when we got the call to create a graphics-heavy promo for season two of Project Runway Jr.

Scene designed by Doug Chang and Ivan Viaranchyk

Inspired by a fashion designer’s sketchbook, we wove fashion elements through cityscapes. Each step of this project was imaginative and collaborative.

Scene Designed by Doug Chang. Illustration by Simon Ampel. Animation and Compositing by Raphael Pazoumian and Bolin Zhou

With a full team of creatives, we collected inspiration from everywhere: fashion references and cityscapes, sketchbook drawings and collages, patterns and measurements, until we dressed up the city.

Scene Designed by Doug Chang. Illustration by Simon Ampel. Animation and Compositing by Raphael Pazoumian, Bolin Zhou, and Alec Iselin
Design and Illustration by Doug Chang & Ivan Viaranchyk. Animation and Compositing by Bolin Zhou

We started with hand-drawn illustrations and our designer added more rendered elements. Next, we dove into illustrative animation, tracked and composited, and then finalized the motion.

Design by Doug Chang. Animation and Compositing by Bolin Zhou and Ivan Viaranchyk

A big thanks to Lifetime and our artists for using their broad imaginations and determination to “Make It Work”.

-BGSTR


Years of Living Dangerously

Next Project: Years of Living Dangerously
Telling the Bigger Story