December 07, 2016
Season Two Promo
Imagine walking around the city — you see giant scissors cutting through rivers like dolphins, zippers undressing buildings, and mannequins being brought to life. That’s exactly what our good friend Danny Feder of Lifetime had dreamt up when we got the call to create a graphics-heavy promo for season two of Project Runway Jr.
Inspired by a fashion designer’s sketchbook, we wove fashion elements through cityscapes. Each step of this project was imaginative and collaborative.
With a full team of creatives, we collected inspiration from everywhere: fashion references and cityscapes, sketchbook drawings and collages, patterns and measurements, until we dressed up the city.
We started with hand-drawn illustrations and our designer added more rendered elements. Next, we dove into illustrative animation, tracked and composited, and then finalized the motion.
A big thanks to Lifetime and our artists for using their broad imaginations and determination to “Make It Work”.