February 20, 2018
Event Graphics Package
The Realscreen Summit celebrated its 20th Anniversary this year, partnering with us to create an energetic, dynamic graphics package to match the excitement.
Our unique color space allowed for light to play off each element and create visuals that felt exclusive.
From the very beginning, we wanted to represent all of the elements that are used and recognized by filmmakers and storytellers, highlighting tools of the trade such as cameras, slates, pens, keyboards, and more. After designing the objects in a zero-g environment, we spent time rendering each one with a transparent, refined surface. Our unique color space allowed for light to play off each element and create visuals that felt exclusive. Each hero object floats, interacts, and slowly comes together to evolve into the RS20 logo.
With the main show open complete, we took to creating the open for the Summit Showdown. We kept the same familiar elements from the main open, but used them to create a distinct sense of anticipation and competition. To accomplish this, we introduced the split-screen, translucent text, and the turning of the clock.
In the end, we delivered an ad promo, main open, Summit Showdown open and countdown clock, each piece used for its designated event.
A big thank you to our partners and collaborators at Brunico for their insight every step of the way. We can’t wait for Realscreen 2019, New Orleans!