February 20, 2018

Taco Bell: Web of Fries

Promo Spots

As a great kick off to our year, our creative partner, Rob Grobengieser, brought us a project full of flavor with a side of nacho cheese sauce. Together, we worked with Viacom Velocity to create four unique “teaser-trailers”. Each deciphers one of the greatest conspiracies of the fast food world--why doesn’t Taco Bell sell fries?

References

One of the greatest conspiracies of the fast food world--why doesn’t Taco Bell sell fries?

To create these four spots, we combined existing footage from the Web of Fries trailer, found stock footage, and customized glitch effects to announce the salty fry release on MTV, Paramount Networks, VH1, and Comedy Central.

Paramount - Lip Sync Battle / Animation by Casey Drogin & Liu Chialung. Edited by Ethan Simmons

Overall, we incorporated shots that evoked the global conspiracy, and sprinkled in scenes that would specifically cater to each of the four channels & their corresponding shows. This gave us a wide range to choose from and allowed for four visually unique takes on the same story.

Vh1 - RuPaul's Drag Race / Animation by Casey Drogin & Liu Chialung. Edited by Ethan Simmons
Comedy Central - The Opposition w/ Jordan Klepper / Animation by Casey Drogin & Liu Chialung. Edited by Ethan Simmons

Once all of the effects and footage were edited together, we finalized the VO and took it to final mix. The tight deadline and dedicated team enabled us to deliver all of the spots and versions seamlessly for immediate air--all leading up to the launch of the trailer and fries. A big thanks to Rob G, Viacom, and Taco Bell for getting us caught in the Web of Fries!


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