that's sick
Client
The Documentary Group
Over the course of two years, in partnership with The Documentary Group, we created a multi-faceted graphics package for Invisible Killers, a 3-part series on Discovery Channel about the origin, characteristics, and impact of viruses.
that's sick
Covering the history and influence of ebola, influenza, and smallpox, we explored the vulnerabilities and resilience of the human body when viruses attack. All of these points helped us support and build a graphic language that could explain each stage of a virus’s life.
We began our process by researching and developing our base knowledge of viruses as a team. Once we understood each virus on a microscopic scale, we were able to then explore and collect visual reference that would allow us to conceptualize a unique design for each.
Inspired by physical, 3D and medical models of micro-organisms and the work of our creative collaborator, Susi Sie, we knew we wanted to create biologically accurate organisms, while rendering the cells in a simple and sleek style.
Using C4D and Octane rendering, we designed each microscopic virus with minute detail in order to create as visceral an image as possible. From there, we were able to visually translate how infection passes through the body.
We also needed to create a realistic, while non-gender-specific 3D human body, 3D maps, newspaper treatments, and infographics to illustrate the systematic flow of infectious disease invading one individual and, eventually, many.
Covering the history and influence of ebola, influenza, and smallpox, we explored the vulnerabilities and resilience of the human body when viruses attack.
The unique process with our partners at TDG allowed for robust creative back-and-forth and an informative, ultimately rewarding result. The long-term process and high number of deliverables gave us a chance to hone-in and fully realize the package, and we can’t wait to see what’s next.
