Telling the Bigger Story

Featured Project

̸  NBCUniversal / Peacock

Premier League

̸  the game is in the grid

Peacock is continuing its expansive Premier League coverage this season and BGSTR designed a graphic system to enable the network to promote the exclusive matches, live simulstreamed games on the NBC broadcast network, studio shows, full match replays, an always-on “Premier League TV” channel, and more.

NBCUniversal / Peacock - Premier League
About

A Little About Us

We’re more than just a design shop or a motion studio.

̸  Studio

An award-winning creative studio with a singular focus: telling the bigger story.

̸  Work

A multidisciplinary blend of design, animation and live action that elevates brands, campaigns, films and series.

̸  What we do

We bring stories to life. We create icons. We connect to people.

Creating Icons

Our Work

ESPN needed a fresh new look for the launch of their new New York headquarters at 7 Hudson Square when they moved into the new studios this summer. BGSTR refreshed the in-studio graphics for two of their biggest hits as part of the move— ‘Get Up’ and ‘First Take’.

ESPN

ESPN Studio

ESPN needed a fresh new look for the launch of their new New York headquarters at 7 Hudson Square when they moved into the new studios this summer. BGSTR refreshed the in-studio graphics for two of their biggest hits as part of the move— ‘Get Up’ and ‘First Take’.

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More cowbell! ‘SNL 50: Beyond Saturday Night’ is a four-part documentary offering a behind-the-scenes look at the creative process of legendary sketch comedy "Saturday Night Live,” with fresh insights into the show's history.

Cold Open

SNL 50: Beyond Saturday Night

More cowbell! ‘SNL 50: Beyond Saturday Night’ is a four-part documentary offering a behind-the-scenes look at the creative process of legendary sketch comedy "Saturday Night Live,” with fresh insights into the show's history.

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AMC makes great shows—and their commitment to quality remained center stage at the Upfront presentation the network hosted for ad buyers, CMOs, distribution partners, and tech vendors in an expanded event this spring.

AMC

2025 AMC Upfront

AMC makes great shows—and their commitment to quality remained center stage at the Upfront presentation the network hosted for ad buyers, CMOs, distribution partners, and tech vendors in an expanded event this spring.

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The 24 Hours of Le Mans is one of the crown jewels of international motorsports, and in 2023 NASCAR attempted to complete the grueling race using a classic American stock car.

NASCAR

American Thunder

The 24 Hours of Le Mans is one of the crown jewels of international motorsports, and in 2023 NASCAR attempted to complete the grueling race using a classic American stock car.

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'Celtics City' is a new 9-part documentary from HBO Sports Documentaries chronicling the remarkable saga of the Boston Celtics, the NBA's winningest franchise. BGSTR designed the Bill Simmons-produced series to follow the team's founding as one of the league's original members to its triumphant 2024 championship.

Left/Right

Celtics City

'Celtics City' is a new 9-part documentary from HBO Sports Documentaries chronicling the remarkable saga of the Boston Celtics, the NBA's winningest franchise. BGSTR designed the Bill Simmons-produced series to follow the team's founding as one of the league's original members to its triumphant 2024 championship.

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