Structural type and smooth animation break up the action to build an energetic teaser.
We designed a number of interstitial title cards, using city-scapes to reference the show's urban feel and the fast-paced nature of the finance world. Structural type and smooth animation break up the action to build an energetic teaser.
We wanted the show's logo to be as big and bold as the content of each episode, so we enlisted larger-than-life typography to close out the tease.
In addition to the promo package - we designed and executed quotes for critic spots. We wanted to maintain the same aesthetic that we refined for the rest of our work - and we were happy to share all the hype and excitement that critics’ wrote in various publications. To enhance the affect, these quotes come in at some of the most captivating moments of the spot.
__"We were confronted with a particular challenge during this season of the Circus: how do you take an animated open that has always represented a rollicking and irreverent view of American politics, and adapt it to reflect an era in our country that has taken such a dark turn, with the coronavirus pandemic, an economic collapse, and widespread civil unrest? When we presented this challenge to Big Star, they were eager to take it on."
Building off of our familiar formula for the series title sequence, we created a variety of cut-outs based around hot topics and news stories, tallying the counts of voters, protesters, and the (zero) babies kissed this year. Using a new language for the more weighted topics, we inverted scenes to a dark backdrop when covering subjects like coronavirus case counts and the falling economy.
Using 3D for scenes like the presidential rally stage crashing, we were able to create an even bigger sense of depth, making the open as quick-witted and engaging as ever. Still incorporating tinges of humor throughout, our presidential candidates smirk as we land on the gloved curtain reveal to the logo.
From it’s very first season in 2016, the world of politics has only become more chaotic, and our series opens are a reflection of how swiftly things have changed throughout the last four years.
Over the years, we’ve been able to dial in a look for the Circus open that showcases an ever-changing political environment. From it’s very first season in 2016, the world of politics has only become more chaotic, and our series opens are a reflection of how swiftly things have changed throughout the last four years.
From the 2016 election to the democratic primaries to the 2020 election, The Circus has seen it all, and our graphics continue to elevate the series and support the narrative through and through.
Based off of Jon Meacham's 2018 book, we take a peek into his insights about the country's present political climate and how it relates to the past. We began by selecting reference imagery that sparked dialogue, ideas, likes, dislikes to help form a point of view that felt right. From there we jumped into title designs, exploring varying degrees of distress/degradation to both environment and type, as well as a wide range of type styles.
Landing on a type direction would help inform the rest of our graphics package and inspiration for the overall look.
In addition to creating the film's graphic language - we delivered over 30 newspaper animations, lower thirds, locators and infographics. From statistics to tweets, and everything in between, we created a concise, clean graphic style that the film could use to relay information in the most effective way possible.
We really enjoyed working on this incredibly timely project, thank you to our partners at Kundhart films!