Volume 35 / December 16, 2020

Volume 35

Client

CNBC, Fox Sports, KTF Films

A deeper dive into our work on Empires of New York, Boxing PPV and the documentary, Dear Santa.

Volume 35

Larger than life

Empires of New York

Empires of New York is an epic new series airing on CNBC that chronicles the power and greed of major figures in 1980s New York. The series covers the likes of Ivan Boesky, John Gotti, Leona Helmsley, Donald Trump, and Rudy Giuliani - and we wanted to feature them prominently in the series open.

Empires of New York

Featuring images of our larger-than-life characters, the graphics also nod to the era, using neon lights and colors, and flash transitions that take us from scene to scene.

After pulling reference, we explored several variations of the open- although our ultimate goal was to create a sequence that would capture the immense power of these figures, as well as the grandiosity and showmanship of the time. Featuring images of our larger-than-life characters, the graphics also nod to the era, using neon lights and colors, and flash transitions that take us from scene to scene.

Early Design Exploration

In addition to the main title sequence, we designed and executed an entire graphics package for the series including but not limited to 50+ newspaper headlines per episode, photo sequences, and infographics.

01/04

City Services Infographics:

Reagan for President.

Photo Sequence Animation 1

Young Donald Trump.

Photo Sequence Animation 2

A big thanks to the CNBC team for their partnership throughout!

Knockout

Boxing PPV

BGSTR has worked to perfect our fast-paced, suspense-building promos over the years - which is why working with Fox Sports for their latest boxing spot came so naturally to us. Spence Jr. vs. Garcia was going to be one of the biggest fights of the year, and the event demanded a spot that would amp up the excitement even more.

Boxing PPV
Initial Design Frames

Starting with a design exploration for type interstitials and overall treatment, we ultimately landed on a direction that could emulate the electricity in the air on fight night. Using sharp type and an “electric” color palette, we utilized this direction to help piece together a tight, energetic edit.

Early versions of the edit

As we worked through refining the edit and graphic language in tandem, the promo continued to evolve, with an emphasis on bold typography and snappy animation. The lockups for the final spot are loud and commanding of attention, just like the fight itself.

In addition to the promo, we also produced in-game banners, bugs, and tickers to complete the package.

A little magic

Dear Santa

We could all use a little holiday cheer this year - so when director Dana Nachman came to us with the film, Dear Santa, we were thrilled to get involved! Centered around the hardworking folks at the USPS who spearhead the Dear Santa program, the film shines a light on all of the letters written to Santa and sent to the North Pole each year.

Dear Santa

__"Dear Santa director hopes new doc brings holiday cheer to 'god-awful' year" __- Entertainment Weekly

Texts from Santa

In addition to the hand-drawn effect of the opening credits, letters and texts to Santa, we did a number of other animated sequences, including the adorable Dutch Bunny sequence featured below.

Thanks to KTF Films and Dana Nachman for bringing this heart-warming story to us!

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