From magazine covers to billboards - we created a little bit of everything. We started by delving into design directions that could highlight Jenna's sharp and fashionable sensibility.
We did not just settle on one final look - but ended up executing a number of different promotional materials. We wanted to capture the high-fashion nature of the show while still allowing it to seem approachable and accessible to a broad audience. We delivered magazine spreads for such iconic publications as Architectural Digest, New York Magazine, Vogue, and Vanity Fair.
We were thrilled to see our designs live in the streets of NYC - they are scattered throughout the city, calling attention to the new hit series. Maybe some of you have even passed by them!
Through the course of this exploratory project we ultimately landed on a look that would capture and complement our main comedic players and bring them to life. TruTV's Impractical Jokers is a show that hardly needs an introduction. It is a hilarious, quick-witted escape from today's world. Translating that humor into a precise design language was a challenge that we were ready to tackle head on. We started by pulling reference images to convey these themes.
Through the course of this exploratory project we ultimately landed on a look that would capture and complement our main comedic players and bring them to life. We extended the overall design concept to show how it would look across print, billboards, signs and other various deliverables.
Alongside our longtime creative collaborators at Turner, we've created numerous promos and graphics packages for TCM over the years. So when our graphics for the 2019 TCM Film Festival included print and out-of-home design work, we were excited to step up for the task. Of course, we explored a number of different styles - all calling back to Hollywood Classics to get our creative juices flowing.
With an approach designed by Carol Cai, our style was centered around comedic and loving moments from each featured classic film from that year. Using cut-outs of all our favorite characters, brought to life with bright pops of color, we drew specialized illustrations for each environment, making every moment feel unique and heart-warming.
At the event, you could find our print designs at every turn, featured on wine bottles, pillowcases, tote bags, t-shirts, and outside the iconic Grauman's Chinese Theater.
Thanks again to our creative partners at TCM! We can't wait to see what happens next year.