groundbreaking entertainment
Client
AMC
AMC makes great shows—and their commitment to quality remained center stage at the Upfront presentation the network hosted for ad buyers, CMOs, distribution partners, and tech vendors in an expanded event this spring. BGSTR designed the comprehensive visual presentation shared at the event to showcase AMC's exceptional suite of content and the brand value it brings to advertisers.
Our design-forward approach created a visual identity across types of programming and distribution opportunities—differentiating between new shows premiering and honoring AMC classics like Mad Men and The Walking Dead.
We also created unique vignettes for the network talent joining the presentation including Brooke Shields, Jeffrey Dean Morgan, Alexandra Daddario, and Janelle Monae. Congratulations to our partners at AMC Networks on the event's success!
Props where props are due