Fox Sports
NASCAR 2022
For the 2022 NASCAR season, we teamed up with our friends at Fox Sports to create a set of exhilarating and versatile promos along with a robust toolkit to rev up the engine for this Cup Series.
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Car Week
Client
History Channel
History Channel came to us looking for an image campaign for their first ever Car Week, where collectors, buyers and traders come together to talk hot rods. The “H” animated into 5 muscle cars, putting a 3D spin on the spots that made them stand out and appeal to audiences.
Car Week
Start your engines
Image Campaign
Image Campaign
reference imagery + style frames
The “H” has been a key component to the History brand over the years, and they wanted to use the icon to introduce Car Week with a unique twist — and what speaks to classic american car enthusiasts better than the Muscle Car?
our five car models
We began by stripping the “H” down to the nuts and bolts, and then immediately revved up our engines with two of our top 3D artists. We turned around the first ride and successfully delivered on creative.
The thing is, History loved it so much, they wanted an additional four. So it was off to the races once more, and our team was thrilled to jump back in. Building and rendering these with Octane allowed us to create an accurate representation of the car’s anatomy, hone in on the details of each part, and up the production value of each render.
GTO Rendering by Kevin Sanchez
Dodge Charger Rendering by Kevin Sanchez & Ned Piayadarakorn
Thanks again to History Channel for their creative insight and taste. We can’t wait to see where we go next.
Props where props are due
Credits
And thank you to the BGSTR team. You all worked incredibly hard to put this together.
Car Week Credits
Executive Creative Director Josh NortonExecutive Vice President, Executive Producer Carson HoodHead of Production Virgil Conklin3D Animators + Designers Kevin Sanchez, Ned Piayadarakorn, Alec Iselin
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