Start your engines

Car Week


History Channel

History Channel came to us looking for an image campaign for their first ever Car Week, where collectors, buyers and traders come together to talk hot rods. After pitching 5 ideas, one stood out above the rest and the original ask shifted into producing one bold statement.

Car Week

Start your engines

Image Campaign

Image Campaign
reference imagery + style frames

The “H” has been a key component to the History brand over the years, and they wanted to use the icon to introduce Car Week with a unique twist — and what speaks to classic american car enthusiasts better than the Muscle Car?

our five car models

We began by stripping the “H” down to the nuts and bolts, and then immediately revved up our engines with two of our top 3D artists. We turned around the first ride and successfully delivered on creative.

The thing is, History loved it so much, they wanted an additional four. So it was off to the races once more, and our team was thrilled to jump back in. Building and rendering these with Octane allowed us to create an accurate representation of the car’s anatomy, hone in on the details of each part, and up the production value of each render.

GTO Rendering by Kevin Sanchez
Dodge Charger Rendering by Kevin Sanchez & Ned Piayadarakorn
Ford truck animation by Alec Iselin
Animated by Ned Piayadarakorn

Thanks again to History Channel for their creative insight and taste. We can’t wait to see where we go next.

Props where props are due


And thank you to the BGSTR team. You all worked incredibly hard to put this together.

Car Week Credits
  • Executive Creative Director
    Josh Norton
  • Executive Producer
    Carson Hood
  • Head of Production
    Virgil Conklin
  • 3D Animators + Designers
    Kevin Sanchez, Ned Piayadarakorn, Alec Iselin