first take
Client
ESPN
ESPN needed a fresh new look for the launch of their new New York headquarters at 7 Hudson Square when they moved into the new studios this summer. BGSTR refreshed the in-studio graphics for two of their biggest hits as part of the move— ‘Get Up’ and ‘First Take’.
The graphics we designed emphasize the quality of the state-of-the-art facility and create a synergy between the network’s on-air personalities and studio productions. Our design approach followed our client’s vision to expand on what they’d loved about their previous studio and build a graphic system that encapsulates the energy and excitement of the facility.
Congratulations to our partners at ESPN on the launch of the new studio production facility and integrating into the Disney New York headquarters—we can’t wait to come for a tour!
Props where props are due