Our signature multimedia approach was a great place to start this project from. John Leamy, the creative director and main illustrator on this project, was up to the task. When using a more illustrative angle, we had the opportunity to create sharable, snackable social posts, that Ad Council continues to utilize.
Once we had our one-of-a-kind look and story for the campaign, we produced a modular 30-second spot from which we developed each unique social post. In total, we delivered our 30-second spot, 8 social spots across a number of different platforms, and 21 pieces of the original artwork. Thanks to the Ad Council for the collaboration!