MLB on FOX

Perhaps the most unique spot that was developed was one that was “as American as apple pie.” We took our client’s direction and played with the slices of pie and placement to find a tone that blended Americana and athletics in an upbeat tone.

For the next two spots, we really wanted to add some unique looks to the edits and really steep them with some BGSTR flavor. We played around with all sorts of varieties of graphics to animate onto the MLB scenes we had to work with— big cartoon props and fun ways to frame the players— before eventually landing on the final design.

We developed a brand system for our clients to use when adding opening or endpages to any of the promo cutdowns they might need to use in the future. The bold graphics we played with highlighted the action, crowds and scenic stadiums the MLB games are played in so we wanted to find a versatile style that could work across many functions.

Working with the team at FOX Sports is always a great experience, and this project was no exception. We got to infuse a lot of personality into these spots, and we had a great time riffing on ideas internally and with our clients. Ultimately, the ‘Pie’, ‘Big Deal’ and ‘True Story’ spots evolved into unique edits showcasing the range of emotions watching baseball can bring and the unifying feeling of excitement that the season is finally here.