and beyond
Percy Jackson OOH
Client
Disney+
For the second season of Percy Jackson and the Olympians from Disney, we tagged on to the existing promotional campaign by designing an immersive, digital out of home experience to bring the screen into real life.
Digital OOH
Our partners at Disney brought us into the campaign for the blockbuster series with the mission to create an immersive experience capitalizing on the promotional work they had in-hand. The campaign highlights the ‘sea of monsters’ the characters experience in the newest season, and is based on Rick Riordan’s hit series.
We designed a series of OOH video edits customized for the location they would be shown, focusing on the giant tentacle that was the centerpiece of the sea of monsters campaign.
For our Oculus location, we designed a massive underwater illusion that would span the full 21,360x720 pixel screen. All elements of the design were arranged across the super “tank” to be readable from multiple POV’s. Stonework and metal edging makes the tank installation feel more architectural and creates space for dimensional play and dynamism.
In Times Square, we were designing for juxtaposed billboards and utilized that arrangement to initiate left to right interactions that would drive the creative. The live hold of the cinemagraph on the left while the Percy Jackson logo animates above the dynamic sea on the right creates an entertaining handoff between the two screens.
And, most famously, the interactive billboard we designed for the intersection of Hollywood and Vine in Los Angeles rightfully received a ton of attention online and in the press for its unique splashing effect that cascaded real water into a tank installed underneath.
Overall, we designed custom specs for 13 OOH locations including single-character features and a curved screen at the Moxy in LA. Whether it was on a single screen or multi-screen, super wide repeated layout, we had a blast digging into the beautiful creative and transforming it into something immersive and memorable for anyone passing by.