Westworld Season 3
In Season 3 of HBO's mind-bending series Westworld, our collective understanding of time and perspective are put to the test. Our work landed us a highly-regarded win for the Promax Awards in 2021.View Project
We emphasized our main characters by animating moody portraits and built atmosphere by transitioning in and out of close-ups, landscapes, and key scenes from the season. Layered with character voiceovers referencing key plot points from Season 10, we were able to create dramatic moments by utilizing character portraits and connecting each scene with a viscous red tendril.
The tendril was created by a combination of ink footage and 3D displacement to simulate red ink unfurling across the screen. It acts as a navigational tool for the spot, guiding viewers from one scene to the next.
The end result was a :30 second promo spot that seamlessly links the early episodes of Season 10 to the six new episodes and ramps up excitement for the twists and turns every installment of The Walking Dead is sure to deliver.
Shout out to the BGSTR team.