zombies or bust

The Walking Dead S10 Campaign

Client

AMC

Our latest promos for Season 10B and 10C of the hit series were another exciting chapters in our work together. Using a stark red and black color palette - these pieces capture the ominous feeling of the world the show is based in and builds tension for the characters’ dramatic storylines.

The Walking Dead S10 Campaign

the dead don't die

Promos

Promos

We emphasized our main characters by animating moody portraits and built atmosphere by transitioning in and out of close-ups, landscapes, and key scenes from the season. Layered with character voiceovers referencing key plot points from Season 10, we were able to create dramatic moments by utilizing character portraits and connecting each scene with a viscous red tendril.

The tendril was created by a combination of ink footage and 3D displacement to simulate red ink unfurling across the screen. It acts as a navigational tool for the spot, guiding viewers from one scene to the next.

01/03

Character portraits:

The end result was a :30 second promo spot that seamlessly links the early episodes of Season 10 to the six new episodes and ramps up excitement for the twists and turns every installment of The Walking Dead is sure to deliver.

Props where props are due

Credits

Shout out to the BGSTR team.

The Walking Dead, S10 B Promo
  • Executive Creative Director
    Josh Norton
  • Creative Director
    John Leamy
  • Head of Production
    Virgil Conklin
  • Animators
    Casey Drogin, Mark Thompson
  • 3D Animators
    Conner O'Brien, Nick Donatelli

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