TNT College Sports

The design concept we landed on is based around the stadiums and circling around the facility while incorporating game elements into the visuals. The game elements we called out were rooted in 3D textures found on the field, ball, and even the uniforms adding in customization for each school.

Designing for versatility within the design was a key element of our packaging. We knew our partners wanted the ability to adapt our creative across a wide range of broadcast platforms, with potential extensions to print materials, image campaigns and promotions. Even potentially used as references for social media content, set designs and scenic elements.

Leaning into the stadiums enabled us to design a package that is contemporary and fan-forward with an aesthetic that is bold yet accessible. The dynamic atmosphere is perfect to showcase college sports and incorporating the 3D textures into our design gives the whole package a really distinctive look and feel.