Get down with the new

TNT Rebrand

Client

Warner Media

When the exciting opportunity arose to rebrand TNT, our partners at the network approached us, wanting to create a fresh, new system that could be both flexible and bold.

TNT Rebrand
Working with Big Star is always a delight. They continually bring fresh design solutions that exceed expectations, and have a keen eye for branding and identity.
Kate AllenVP of Broadcast Design at Warner Media

Knockout

Texture and Color

Texture and Color

We started the design process by exploring fonts and endpage layouts, keeping in mind TNT's need to integrate a wide range of footage. Our hero font, League Gothic ultimately won the day, which led us to begin stress testing in a series of network anthem sizzles.

Once we had full buy-in, it was off to the races, building an entire system around the hero font.

01/03

We explored texture and color extensively, ultimately landing on a system that pulls color and texture from the coinciding show or film footage.

We also re-imagined the TNT logo, removing the circle and using only the letterforms as a “lens” into the variety of programming TNT offers. Filling in the TNT letterforms with our palette colors also added a quick pop of energy.

In addition to exploring secondary fonts for the endpage, the letterbox element came to life in animation- creating a framework for our font and endpage and giving the re-brand a cinematic point of view.

In the end, we delivered a fresh new brand, brand sizzles, style guide, and turnkey toolkits for all network promos. Thanks to our friends and collaborators at TNT and Warner Media!

Props where props are due

Credits

Shout out to the BGSTR team who made this happen.

  • Founder, Executive Creative Director
    Josh Norton
  • Executive Producer
    Carson Hood
  • Head of Production
    Virgil Conklin
  • Design Director
    Ross Henderson
  • Lead Designer
    Doug Chang
  • Designers
    John, Leamy, Ann Kruetzkamp
  • Animators
    Casey Drogin, Chris Scales, Brian Landisman
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