We started the design process by exploring fonts and endpage layouts, keeping in mind TNT's need to integrate a wide range of footage. Our hero font, League Gothic ultimately won the day, which led us to begin stress testing in a series of network anthem sizzles.
Once we had full buy-in, it was off to the races, building an entire system around the hero font.
We explored texture and color extensively, ultimately landing on a system that pulls color and texture from the coinciding show or film footage.
We also re-imagined the TNT logo, removing the circle and using only the letterforms as a “lens” into the variety of programming TNT offers. Filling in the TNT letterforms with our palette colors also added a quick pop of energy.
In addition to exploring secondary fonts for the endpage, the letterbox element came to life in animation- creating a framework for our font and endpage and giving the re-brand a cinematic point of view.
In the end, we delivered a fresh new brand, brand sizzles, style guide, and turnkey toolkits for all network promos. Thanks to our friends and collaborators at TNT and Warner Media!
Shout out to the BGSTR team who made this happen.