surrender
Client
Left/Right
Partnering up with the team at Left/Right, we collaborated over several months to develop the look for Tricky Dick, a 4-part docu-series for CNN. With the unique structure of a series made entirely of archival materials, we needed to establish a strategy that would bring new life to imagery from the era, while simultaneously creating a look of consistency throughout each episode.
Using a parallax technique on important photographic moments played a key role in bringing dimension and drama to our sequences as well. We were lucky to have a plethora of never-before-seen images of Nixon that were given a customized feel with this animation style.
To tie off our series design, our approach to the main title needed to feel bold and grandiose, while still insinuating the secrecy and mysterious nature of Nixon and his presidency.
We landed on an approach that uses pieces of Nixon photos sliding and shifting behind semi-transparent blocks of type, starting with his younger self, leading up to the character he became by the time of his resignation.
