well·ness | ˈwelnəs | noun: the state of being in good health, especially as an actively pursued goal
Client
Left/Right
Personal stories and experiences with natural wellness trends are the focus of Netflix’s original docu-series, (Un)Well. From bee sting therapy to essential oils and tantric sex, our partners at Left/Right wanted the series graphics to be as multi-faceted as the stories being told. With each episode covering both perspectives on the good and bad of each subject, we needed to strike a balance of clear, concise information in tandem with the emotional and the spiritual.
Starting with our approach to the title sequence, we used the human figure as a metaphor for two states of being: wellness and unwellness. The figures representing wellness are posed almost spiritually in a light-filled sublime, while we intercut with tableaus of the same figures falling, and sinking in a dark chasm. Layered elements to these scenes like flowers and money start off stark and strong, before crumpling and dying or turning to dust. Created in Cinema4D and rendered in Redshift, we were able to establish a sense of depth to each scene, towing the line between elation and despair at every transition.
The title sequence look would greatly inform our approach to the episodic graphics, especially in terms of using 3D figures. Re-iterating this language into the “body graphics”, we created male and female 3D models and a 3D brain to help communicate what happens to the body internally in various situations; for example, what happens when the body has an allergic reaction to a bee sting, or what happens in the brain during an orgasm.
Our 3D language was also reflected across the board for our infographics, including explainers for how a pyramid scheme works, to a conceptual “supermarket” stocked with bottles of breast milk.
Implementing our 3D language into the “body graphics”, we built male and female 3D models and a 3D brain to help communicate what happens to the body internally in various situations.
On top of our infographic and 3D figures, we delivered a range of documents, website and photo treatments, and Instagram scrolls.
A huge thanks to the team at Left/Right for their close collaboration throughout the development of the series! Watch (Un)Well, streaming on Netflix now.
