Welcome to Wrexham

The promo package we designed for this series brings a cheeky tone to the graphics as they introduce concepts and information to viewers. We took assets from Wrexham’s Red Dragons football team and the Welsh flag and deconstructed it to create our design structure.

As our design expanded, the dragons became the main characters of the package. We used a combination of traditional motion graphics and cel animation to give the dragons their own personality and traits, and then we used those characteristics in a number of different ways— heading the ball, blowing fire at the ball, tailing the ball, and more.

In addition to the promo package, we designed a :90 second tease introducing viewers to Rob, Ryan, and the story of how they ended up buying a 5th tier football team in Wales. We take viewers on that entire journey graphically, telling a story while hinting toward our graphics package and keeping the tone appropriately lighthearted.

Our key concept here was to have everything feel in-camera. Using the audio edit from FX as our roadmap, we injected a bunch of in-world elements- beer and peanuts, fingerprints on the screen, some historic photos of Wrexham (including a few easter eggs), and some stop motion to ramp up the cheeky tone of the spot.