TCM Classic Film Festival
The TCM Classic Film Festival showcases films that have been revered over decades. For this year’s festival, we were asked to join the celebration by putting together a graphics package for the three-day event in Hollywood combining key art, illustration, and photo treatment in this brand image campaign.
Using the Grauman’s Chinese Theater as our primary key art, we pulled colors, textures, and the medallion to build our aesthetic.
We then combined the Grauman elements with iconic imagery from features such as:
The Jerk, the Graduate, The Palm Beach Story, and Born Yesterday to highlight familiar moments and sketch in scenes.
Inspired by the physical filmmaking process, we made an optical graphic stage which moves like the inner workings of a classic filmmaking tool — a Moviola or a Bolex H8.
Shifting, shutting, finding focus, and changing lenses are some of the mechanics that we graphically re-imagined to transition us from moment to moment. The animations act as the beating heart of analogue filmmaking — imperfect, rhythmic and sometimes, skipping a beat.
As we transition from scene to scene, we include hand-illustrated elements, creating a stronger connection to the filmmaking process and giving the designs a deeper analogue appeal. The elements we used consist of: generic storyboards, set design and wardrobe sketches, director’s notes, and camera schematics.
Ultimately, all of our elements came together to create a package as spirited and timeless as the films themselves.
Thanks again to the folks at TCM for letting us take part and inviting us out to the festival.
We helped brand the 2019 annual TCM Classic Film Festival event with our key art and promotional film, following their theme of “love in all its forms”.
When Cooking Channel came to us looking for a brand refresh, we jumped at the opportunity to help cook something up with farm-fresh colors, shiny new cooking toolkits, and expressive flavors of language while retaining their original logo.
History Channel came to us looking for an image campaign for their first ever Car Week, where collectors, buyers and traders come together to talk hot rods. The “H” animated into 5 muscle cars, putting a 3D spin on the spots that made them stand out and appeal to audiences.
