2026 AMC Upfront
BGSTR designed the graphics package for AMC's annual Upfront presentation for the fourth consecutive year, and the stakes were higher than ever. AMC arrived at the 2026 event with a new name, AMC Global Media, signaling a broader ambition and a more expansive vision for where the company is headed. Our design had to meet that moment.
The Upfront event was held April 29 at Spring Studios in New York, gathering advertisers, agency buyers, executives, and a roster of talent that included Sam Reid and Jacob Anderson from ‘Interview With the Vampire’, Alexandria Daddario from ‘The Mayfair Witches’, Jeffrey Dean Morgan, Dennis Quaid, Billy Magnussen, and Brooke Shields. The network had a lot of information to share, including new programming, new platform partnerships with Meta Quest, an expanded Sphere collaboration, and a live event around The Vampire Lestat, and the design system we built needed to carry all of it with clarity and energy from start to finish.
By year four, the workflow has developed a recognizable rhythm. The organizational discipline we established in 2023 and refined in 2024 and 2025 carried through via clear naming conventions, structured delivery buckets, and a change management system that ensures every edit cascades correctly across adjacent slides. The result is a process that scales to the density of deliverables and Upfront demands without losing the polish the presentation requires.
The design itself reflected the scope of AMC Global Media's rebrand: a system built to hold the breadth of the network's programming universe and communicate the value of that reach to the executives in the room. Fandoms as passionate as AMC’s deserve a visual environment that honors them. That's been the throughline of our Upfront work with AMC since day one, and it continues to be what drives the design.
Design Exploration
Among our key deliverables were a series of 'Environmental Ambient Holds', or, unique AI-generated backgrounds created in partnership with AMC using Runway.
Environmental Ambient Holds
Network Logos
Character and Branded
Congratulations to our partners at AMC Global Media on another standout presentation. The work keeps getting stronger.
Founder, Executive Creative Director
Josh Norton
Executive Vice President, Executive Producer
Carson Hood
Vice President, Head of Production
Virgil Conklin
Creative Director
Ross Henderson
Animation Director
Casey Drogin
Associate Art Director
Gauthier Bossuyt
Design
Muskaan Sethi, Wesley Ebelhar, John Koltai
Animation / Design
Carl Dempsey
Animation
Muriel Choi
AMC makes great shows—and their commitment to quality remained center stage at the Upfront presentation the network hosted for ad buyers, CMOs, distribution partners, and tech vendors in an expanded event this spring.
BGSTR designed the graphics for AMC’s 2024 Upfront presentation, hosted by the network this April in New York.
For their 2023 Upfront presentation, AMC hosted an in-person event with between 200 to 250 attendees at Jazz at Lincoln Center on Tuesday, April 18. We designed the Upfronts for AMC to align with the brand’s vision for the most innovative and future-facing upfront in industry history and showcase a presentation that reflects the premium quality of their programming.
