BGSTR Sports Reel
Punt, pitch, catch, surf, climb, soar—nothing brings people together like uniting to watch their favorite sports event. At BGSTR, we’ve been harnessing that competitive energy and infusing it into the graphics we design across the spectrum of athletics for almost twenty years. Whether we’re weaving highly technical graphics into a nonfiction storyline or packing a punch with 3D in explosive franchise promos, our goal is to elevate every narrative we touch.
At its core, sports is about authenticity in competition, and BGSTR strives to creatively challenge the status quo for expectations around sports design while remaining true to each project’s spirit. This reel, a compilation of some recent BGSTR sports design and some classics, shows that when artistry and authenticity are aligned the sky's the limit for creativity across the ever-expanding sports landscape.
Women's basketball is having a breakout year, and this season the WNBA found a new home on USA Network. BGSTR designed the promo package that introduced the partnership.
FOX Sports brought us in to design a full broadcast brand system for their upcoming season of NASCAR coverage, including a studio package, driver capture, and insert graphics. We came in with the goal to set a new bar for on-air sports design and make sure FOX’s coverage stood apart from the other sports graphics we’ve been seeing on screen.
BGSTR leapt at the chance to design a dynamic and adaptable package to showcase Turner Sports’ newest seasons of football and basketball broadcast programming.
