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Fear The Walking Dead

Client

AMC

AMC reached out to us to pitch for a promo that would amplify the terror and chaos of Fear the Walking Dead season four. With this as our jumping off point, we dove right in to concept building.

Fear The Walking Dead

Season 4 Promo

Season 4 Promo
"Strobe" references and original style frames

We honed our initial research into learning each character’s personal struggles throughout the series and then the broader story as a whole. After in-depth writing and reference gathering, we ended up pitching 7 unique concepts.

Design by Doug Chang, Animation by Brian Landisman

The creative stars aligned and we won the pitch with our concept, “STROBE”. AMC produced original shots of the characters in a dark environment that allowed each main character a chance to profile their storylines. Using bites from the show, we carefully selected phrases that would frame their identities, nod to potential twists in season four, and get the fans’ blood racing.

01/04
Design by Doug Chang

In the end, we delivered a hard-hitting 60-second and 30-second spot that would be used across all platforms to ramp up excitement for the season 4 premiere. Thanks again to our partners at AMC!

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