Where Movies Live
Client
AMC
BGSTR designed the graphics package for AMC's annual Upfront presentation for the fourth consecutive year, and the stakes were higher than ever. AMC arrived at the 2026 event with a new name, AMC Global Media, signaling a broader ambition and a more expansive vision for where the company is headed. Our design had to meet that moment.
The Upfront event was held April 29 at Spring Studios in New York, gathering advertisers, agency buyers, executives, and a roster of talent that included Sam Reid and Jacob Anderson from ‘Interview With the Vampire’, Alexandria Daddario from ‘The Mayfair Witches’, Jeffrey Dean Morgan, Dennis Quaid, Billy Magnussen, and Brooke Shields. The network had a lot of information to share, including new programming, new platform partnerships with Meta Quest, an expanded Sphere collaboration, and a live event around The Vampire Lestat, and the design system we built needed to carry all of it with clarity and energy from start to finish.
By year four, the workflow has developed a recognizable rhythm. The organizational discipline we established in 2023 and refined in 2024 and 2025 carried through via clear naming conventions, structured delivery buckets, and a change management system that ensures every edit cascades correctly across adjacent slides. The result is a process that scales to the density of deliverables and Upfront demands without losing the polish the presentation requires.
The design itself reflected the scope of AMC Global Media's rebrand: a system built to hold the breadth of the network's programming universe and communicate the value of that reach to the executives in the room. Fandoms as passionate as AMC’s deserve a visual environment that honors them. That's been the throughline of our Upfront work with AMC since day one, and it continues to be what drives the design.
Among our key deliverables were a series of 'Environmental Ambient Holds', or, unique AI-generated backgrounds created in partnership with AMC using Runway.
Congratulations to our partners at AMC Global Media on another standout presentation. The work keeps getting stronger.
Props where props are due
