TV Promo

Dancing with the Stars

Client

ABC

For the 29th season of Dancing with the Stars, ABC came looking for us to set a stage for the presentation of their fierce new host and dancers this season in a sparkling promo package.

Dancing with the Stars

Just Dance

Promo Package

Promo Package

All the spots craved an elegant, high energy environment to reveal the cast and Tyra, while being modular enough to take shape and transform. With some challenges presented by limited studio time and social distancing, there was an opportunity to make a lot with a little.

01/03

We generated calculated combinations of 3d minimal VFX and the blue screen footage to make all the initial ideas not only possible, but as sexy as Dancing with the Stars and Tyra deserved them to be.

We ended up with a photo-real render that would allow us to speed ramp in and out and bring dynamic lighting to each scene. Ultimately, we all felt that the “Runway to Ballroom” approach captured the connection between Tyra’s main stage, and her new environment, to really accentuate her top model energy and make way for the new talent.

Ultimately, ABC provided us with locked edits and we built out 9 spots in total to fit vertical, horizontal and social layouts ready for prime time. We also had our master-toolkitter, Lung, build simple, easy to use AE files for the ABC team to use for imagery swaps.

It was an extraordinary, spirited process with the ABC team, with the energy of everyone’s hard work and dedication, truly shining in each spot. Thanks again for the dance!

Props where props are due

Credits

Shout out to the BGSTR crew who made this happen.

Credits
  • Founder, Executive Creative Director
    Josh Norton
  • Executive Vice President, Executive Producer
    Carson Hood
  • Head of Production
    Virgil Conklin
  • Designers
    Ross Henderson & Liu Chia-Lung
  • Modeling
    Alec Iselin, Conner O'Brien
  • 3D Animator
    Conner O'Brien
  • 2D Animators & Compositors
    Liu Chia-Lung, Casey Drogin & Carl Dempsey
  • Rotoscoping
    Murad Currawalla

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