beyond the stars

SAG Awards 2022

Client

TNT

It was a return to form for the 28th annual Screen Actors Guild awards show with the broadcast airing live and hosting an in-person audience for the first time since 2020. We were thrilled to be invited back by our friends at TNT, who broadcast the ceremony, to mark this momentous occasion with a fresh batch of promos that would highlight what makes the SAG Awards so great– the actors.

SAG Awards 2022

lights, camera...

Promo

We’ve had a hand in our fair share of SAGs, which presented both a challenge and an opportunity. How do we freshen up the design with some new and exciting ideas while maintaining the spirit of the awards?

Promo

We’ve had a hand in our fair share of SAGs, which presented both a challenge and an opportunity. How do we freshen up the design with some new and exciting ideas while maintaining the spirit of the awards? The team at TNT shared with us some inspirational concepts that incorporated a lot of Art Deco elements, many pulled from the elaborate set design being created for the ceremony, which we used to compile a robust reference deck.

01/04

After a couple SAGs together, we have a great shorthand with the team at TNT, so it was easy for us to build and ideate on design concepts that were working. We cast a fairly wide net, then drilled down into variations on each of those to give the clients a lot from which to choose what resonated.

Design concepts

After working together to edit down our ideas, we moved forward with a concept that would incorporate Art Deco design and Hollywood glam while placing the actors front and center. Much of the beauty in this project comes from the fact that it came from a really straightforward exercise in graphic design in all the best ways.

Classic typography, bold shapes, highlighting the statue and showcasing the logo– these were the directives that guided our design led by BigStar artist Ross Henderson. This pure form graphic design is something he really excels at and it translated to a really slick final edit.

Our first milestone was to combine the design elements into a toolkit for our client. We built an architecture to house the elements needed to create the title cards, transitional language, treatments and more, giving our clients what they needed to produce promos on their end. After we’d delivered that package, we also produced a couple of fully graphic spots for the ceremony’s nominee announcements.

01/03

The design on these highlighted the intimacy of the return to the in-person format of the awards and was something we tried to translate by featuring the actors.

The incorporation of the stars into the Art Deco design creates a sophisticated vibe that plays well into the re-entry into live events SAG is returning to.

We built out a few social elements to build on and we were able to turn over a robust and highly functional promo package. The beautiful design and versatility set the TNT team up for success as they began promoting the fan-favorite awards show. We always look forward to what the team comes up with each year and are honored to be asked back to design it into existence.

Props where props are due

Credits

SAG 2022
  • Executive Creative Director
    Josh Norton
  • Executive Producer
    Carson Hood
  • Design Director
    Ross Henderson
  • Head of Production
    Virgil Conklin
  • Design
    Carol Cai, EunSung Do
  • 2D Animation
    Michael Luckhardt, Eun Sung Do, Chia-Lung Liu
  • 3D Animation
    Brian Landisman, Nick Woythaler

Up next

Related Projects

For the 2021 SAG Awards, we got back in the ring with our friends over at Warner Media and put our heads together to up the ante creatively from years past by combining the glamor of the show while also incorporating the right tone to reflect COVID’s impact on the industry and the world.

TNT

SAG Awards 2021

For the 2021 SAG Awards, we got back in the ring with our friends over at Warner Media and put our heads together to up the ante creatively from years past by combining the glamor of the show while also incorporating the right tone to reflect COVID’s impact on the industry and the world.

View Project
Earlier this fall, ABC came to us looking for a promo package for the American Music Awards. The star-studded awards show has thrived and honored musicians for decades, while always staying fresh and exciting.

ABC

American Music Awards

Earlier this fall, ABC came to us looking for a promo package for the American Music Awards. The star-studded awards show has thrived and honored musicians for decades, while always staying fresh and exciting.

View Project
The Realscreen Summit celebrated its 20th Anniversary this year, partnering with us to create an energetic, dynamic graphics package to match the excitement.

Brunico, Realscreen

Realscreen Summit 2018

The Realscreen Summit celebrated its 20th Anniversary this year, partnering with us to create an energetic, dynamic graphics package to match the excitement.

View Project
0:00
-0:00