bad romance
Hey Beautiful: Anatomy of a Romance Scam
Client
Anchor Entertainment, Hulu
BGSTR was brought in by series creators Anchor Entertainment to design the original documentary, including a title sequence that highlights the story at the core of the series—digital deception, romantic betrayal, and the story of a modern scammer.
Series Design
The visual language we designed for the 3-episode original series graphically supports its narrative deep dive on the digital-age lonely hearts business and the destruction left in one scammer’s wake.
The many-layered story has twists you won't believe and shines a light on the architecture of a modern romance scam. Thanks to our partners at ABC News Studio, Anchor Entertainment and Hulu for letting us tap into the scammer mindset. Watch all three episodes on Hulu, where the series is exclusively streaming.
Props where props are due
Credits
Hey Beautiful Credits
Executive Vice President, Executive Producer Carson HoodVice President, Head of Production Virgil ConklinCreative Director Mark ThompsonSupervising Producer Kristen PritchettDesign Riley Carson, Mario de Toledo Sader2D Animation Lead Chia-Lung Liu