SAG Awards

SAG Awards

Client

TNT

For the 2021 SAG Awards we got back in the ring with our friends over at Warner Media and put our heads together to up the ante creatively from years’ past and also incorporate the right tone to reflect COVID’s impact on the industry and the world.

SAG Awards

SAG Awards 2021

SAG Awards 2021

We wanted to graphically create an atmosphere that had the glitz and glamour of the awards show but without the crowds and red carpet.In past years, we’d focused on various aspects of the awards show - the host, the celebrity, the statue itself- and so this year we wanted to take a fresh approach while also incorporating the COVID-aware factors. We decided to create a fully graphic world filled with design and motion to achieve the feel we were targeting.

Whenever we have a fully graphic and type-driven ask, we call upon our design director Ross Henderson to lead the charge. We pitched four different directions to the client exploring everything from typography, to color, to texture and the one that resonated was driven by big type, gold textures and strong angles.

Once we landed on the design, we set about animating the frames with our team of animators. Along with Ross, this team has a natural rapport and quickly and decisively put together the work with a really strong aesthetic. Incorporating the radio edit provided by the client was a smooth process as we added in visuals in-line with the audio. In addition to the predominantly graphic visuals, we incorporated some imagery of the talent into the spot to round out the overall look.

We had a great time revisiting these awards and collaborating with the team at Warner Media to create a fresh look that was also tonally appropriate. The regal, art-deco-esque spot came together with a 22-second fully graphic spot as well as a promo toolkit to be used with their clip driven spots. Buffered by top tags, title cards and pages, buttons and transitions, this robust delivery was the shining star of the 2021 awards season.

SAG Awards 2016

Throwing it back to 2016, TNT came to us looking for the Screen Actor Guild Awards promo campaign. We highlighted the personalities of the stars by combining colors, stop motion stills, and live-action footage. The campaign aired on broadcast & social media.

SAG Awards 2016

Props where props are due

Credits

  • Executive Creative Director
    Josh Norton
  • Executive Producer
    Carson Hood
  • Head of Production
    Virgil Conklin
  • Design Director
    Ross Henderson
  • Design
    Carol Cai
  • Animation
    Chris Scales, Brian Landisman, Liu Chialung

Up next

Related Projects

For the 2019 annual TCM Classic Film Festival, the theme to follow was “love in all its forms”.

TCM

TCM Film Festival 2019

For the 2019 annual TCM Classic Film Festival, the theme to follow was “love in all its forms”.

View Project
The TCM Classic Film Festival showcases films that have been revered over decades. For this year’s festival, we were asked to join the celebration by putting together a graphics package for the three day event in Hollywood.

TCM

TCM Classic Film Festival

The TCM Classic Film Festival showcases films that have been revered over decades. For this year’s festival, we were asked to join the celebration by putting together a graphics package for the three day event in Hollywood.

View Project
In an effort to elevate the already classic TCM Network brand, we partnered with the good folks at Turner to create a series of five new TCM ID’s, all centered around a crucial aspect of filmmaking.

TCM

TCM Network IDs

In an effort to elevate the already classic TCM Network brand, we partnered with the good folks at Turner to create a series of five new TCM ID’s, all centered around a crucial aspect of filmmaking.

View Project
0:00
-0:00