Not your typical amusement park
Client
HBO
In Season 3 of HBO's mind-bending series Westworld, our collective understanding of time and perspective are put to the test as we teased different characters and different worlds to leave the audience wanting more. Our promo landed us a highly-regarded win for the Promax Awards in 2021.
We were tasked with creating a number of different promos that evoke the existential unknown by arranging some key Westworld moments in a consistent design language creating focus and intention. The promos feature the vistas, color, and personalities that make it all so rich, beautiful and human.
I give BigStar props for gleaning so much of this on their own. That’s their genius—finding the architecture that relates to each of these character’s worlds.
By using a vertical, 7-panel layout - we are able to arrange meaningful and powerful compositions that create consistency across all four promos. The center panel features our hero who typically drives the narrative beat and influences the rest of the action.
Rather than displaying a single image to represent a moment in time, we are using our “seven” layout to tease the specific world that our main talent occupies. Our hero is always in the center, driving the composition and tone. Panels animate on in cuts much like notes being played on a piano to strike a chord, as they are experienced as one. The pace and musicality of the animation is crucial to conveying the suspense and mystery contained within the series.
Featured in The Daily Brief, our social teases reached audiences far and wide, with one tease also being shared by Westworld's own Aaron Paul on Instagram - a post that garnered more than 295,000 views. Thanks to HBO as always for their creative collaboration! Catch the new season of Westworld on Sundays at 9pm.
See The Daily Brief article HERE.
-BGSTR
Props where props are due
Thank you to the BGSTR team for your incredible work on this project.
