Disney Celebrates America 250
BGSTR helped shape the on-air design for Disney Celebrates America, the company's Fourth of July broadcast marking the nation's 250th anniversary, a 24-hour, coast-to-coast special anchored by ABC News. Beginning the evening of July 3rd and running through the Fourth, the broadcast spanned ABC, Disney+, Hulu, National Geographic, ESPN, and more, moving across all 50 states as the day itself moved across the country.
That structure was the design challenge as much as the creative one: a single visual system needed to hold a sunrise segment on the East Coast and a nighttime celebration on the West Coast without ever losing its shape, stretching across a full day and every time zone in between.
The system BGSTR landed on took its cues from the country itself: bold, oversized flag elements and confident typography, built into sweeping bands that echoed the span of American time zones. Each band carries its own layered imagery, often folding multiple moments from a scene together as a way of compressing 24 hours of celebration into a single, cohesive frame without ever feeling static. It's a design built less around a single hero image than a rhythm, one that keeps pace with a broadcast that never stops moving.
Design Exploration - Radiant Journey
Design Exploration - Bands of Time & The 24 Hour Frame
Logo Exploration
That's the throughline of the work: a nation telling its story for a full day, and a design language sturdy enough to carry it the whole way through. One system, built to move with the country it was celebrating.
Founder, Executive Creative Director
Josh Norton
Executive Vice President, Executive Producer
Carson Hood
Vice President, Head of Production
Virgil Conklin
Creative Director
Ross Henderson
Production & Partnerships Director
Soon Kwon
Design
Gauthier Bossuyt
Animation
Casey Drogin, Chris Scales, Casimiro Petruccio
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