Series Design

The BGSTR-designed series shares unprecedented access, rare archival, and intimate interviews as it explores Universal's iconic film and theme park history. The three episodes tell the somewhat parallel stories of the making of Epic Universe, which debuted in Orlando in late May, along with the overall history of Universal parks, meaning our design needed to encompass both ends of the spectrum.

To initiate our design process, we dug deep into the archival materials from the world of Universal whose properties range from blockbuster films to documents featuring the history of the park itself.

Jungle and Spirit Design
Jungle and Spirit Design
Jungle and Spirit Design
Jungle and Spirit Design

Main Title Design Exploration

Footage and Illustration
Footage and Illustration
Footage and Illustration

Main Title Design Exploration (continued)

We tested a variety of techniques to hone down the style of the series’ look and feel for all the elements we needed to support including archival headlines, 3D maps of the parks, and a main title and logo.

Classic Monsters and Headline Animations

'Epic Ride: The Story of Universal Theme Parks' is now streaming on Peacock! Thank you to our partners for bringing us on—it was really special to see all of the archives up close and design the series to reflect the Parks’ legacy.

Credits

Executive Vice President, Executive Producer

Carson Hood

Vice President, Head of Production

Virgil Conklin

Creative Director

Mark Thompson

Producer

Paulina Casey

Design and Animation

Gauthier Bossuyt

3D Design and Animation

Leo Bai

Animation

Momo Zhao