stars aligned

E! Live at the Emmy's

Client

E!

When it comes to project timelines - BGSTR has done it all, from jobs that last over a year, to jobs that are only a week long. When E! approached us in need of an Emmy's promo with an extremely quick turnaround, we were excited to take on the challenge head-on. If anything, the short timeline paired with the general impending excitement for the Emmy's, energized and motivated us to put out something great!

E! Live at the Emmy's

coming to you live

E! at the Emmy's

E! at the Emmy's

We were tasked with taking the footage that E! had provided us with and turning it into several unique, exciting spots that could capture all the excitement and glamour the Emmy's are famous for.

Using punchy animation and a fast-paced edit to match the energy and excitement of the ceremony itself, we featured many of the same celebrities in our spot that would go on to (virtually) attend the Emmy's this year. We had the unique challenge of showing red carpet footage, without showing the red carpet itself. Not to mention this was the first time the Emmy's had to be promoted as a socially distanced event!

Early design concepts

In just about one week's time, we delivered a variety of spots at 15, 20, and 30 seconds. We wanted each of these spots to highlight something different and engage the audience in its own way. We leaned into the rotoscoping technique to create an engaging look with lots of star-power, attention-grabbing text, and upbeat music!

01/04

All in all, we were thrilled to take on this lightning fast project, and we were proud to partner with E! to get people excited for one of the biggest nights of the year in television. We hope you all had a wonderful night at the Emmy's!

Up next

Related Projects

For the 2021 SAG Awards, we got back in the ring with our friends over at Warner Media and put our heads together to up the ante creatively from years past by combining the glamor of the show while also incorporating the right tone to reflect COVID’s impact on the industry and the world.

TNT

SAG Awards 2021

For the 2021 SAG Awards, we got back in the ring with our friends over at Warner Media and put our heads together to up the ante creatively from years past by combining the glamor of the show while also incorporating the right tone to reflect COVID’s impact on the industry and the world.

View Project
It was a return to form for the 28th annual Screen Actors Guild awards show with the broadcast airing live and hosting an in-person audience for the first time since 2020.

TNT

SAG Awards 2022

It was a return to form for the 28th annual Screen Actors Guild awards show with the broadcast airing live and hosting an in-person audience for the first time since 2020.

View Project
For the 29th season of Dancing with the Stars, ABC came looking for us to set a stage for the presentation of their fierce new host and dancers this season in a sparkling promo package.

ABC

Dancing with the Stars

For the 29th season of Dancing with the Stars, ABC came looking for us to set a stage for the presentation of their fierce new host and dancers this season in a sparkling promo package.

View Project
0:00
-0:00